Frenzy for shopping: Cyber Monday, Black Friday, and regular spending days
|Photo Credit:Kevin Marks|
Discounts from USA occasions
Cyber Monday is “the Monday after the US Thanksgiving holiday, when there is a big increase in shopping on the Internet” – as we can read from the Macmillan Dictionary online.
It comes after the Black Friday, that is the next day after the Thanksgiving feast. During this time, retailers offer special discounts before the Christmas.
The row in Asda, at Wembley, which was reported on many newspapers, could well be cited as the best example for the frenzy of people to grab bargains in the shops. Sellers and the police were called for action, also in other parts of the city of London – which is not even the hometown of this occasion.
Some “boring” but necessary data
According to Statista, sales figures related to these days in the United States rose since 2008 to last year. In particular, total spending during the Web day shows the most significant figures.
Also for the British country the trend seems similar, but the market moved on the online platforms.
Amazon UK recorded more than 4 million items last year during the special discount day. Instead, 2014 saw the figure rose to 5.5 million pieces.
Internet Retailing put this last online firm at the top of the Top 500 2014 research – published in October -, which classified best UK retailers in the country, as for ecommerce turnout, store figures, and web traffic.
Argos, House of Fraser, John Lewis, Marks & Spencer follow.
Growing online figures – still some further figures
There has been a general growth in the online sales during the last years, according to experts.
Statista, Statistics Portal, revealed that the online retail expenditures in UK grew till 35.3 billion of pounds to the updates in 2013.
Centre for RetailResearch, instead, published some percentages about online retails in 2013.
The growth was 21.1% in Europe, but, during this year, it was predicted to slow to 18.1%.
Specifically, in United Kingdom the increase recorded is 16.8%, whereas the forecast for the current year is 15.8%.
Advertising online & the young audience
By typing Black Friday or Cyber Monday in Facebook or Twitter research space, it is easy to look at a screen full of advertisements for the lowest discount of the best bargain.
The general belief is that the young people are the principal target of the online stores.
I-Tech items, fashion clothing, and makeup products are the most advertised in the social media by colourful images and big writings.
Nevertheless, a general belief is not always true.
The new generation spends a lot of time in front of the screen and typing in the chat offered by the well-known platforms.
But, apart for specific items, they seem not to like the cold e-commerce.
Variety, fitting-room, sizes are among the reasons why to shop in store is far better.
Sleepy Monday morning, University of Westminster.
Just after all the fast and furious rush for the best bargain in the weekend, I have asked to some students about their expenditures during these days, and possible shopping during the Cyber Monday.
(sorry for the occasional movements: also the director was in a rush)