Frenzy for shopping: Cyber Monday, Black Friday, and regular spending days
 |
| Photo Credit:Kevin Marks |
Discounts from USA occasions
Cyber Monday is “the Monday after the US Thanksgiving holiday, when there is
a big increase in shopping on the Internet” – as we can read from the Macmillan
Dictionary online.
It
comes after the Black Friday, that
is the next day after the Thanksgiving feast. During this time, retailers offer
special discounts before the Christmas.
The
row in Asda, at Wembley, which was
reported on many newspapers, could well be cited as the best example for the
frenzy of people to grab bargains in the shops. Sellers and the police were
called for action, also in other parts of the city of London – which is not
even the hometown of this occasion.
Some “boring” but necessary data
According
to Statista, sales figures related to these days in the United States rose since 2008 to last year. In particular, total
spending during the Web day shows the most significant figures.
Also
for the British country the trend seems similar, but the market moved on the online
platforms.
Amazon UK recorded more than 4 million items last year during the
special discount day. Instead, 2014 saw the figure rose to 5.5 million pieces.
Internet Retailing put this last online firm at the top of the Top 500 2014 research – published in October -, which classified
best UK retailers in the country, as for ecommerce turnout, store figures, and
web traffic.
Argos,
House of Fraser, John Lewis, Marks & Spencer follow.
Growing online figures – still some further figures
There
has been a general growth in the online sales during the last years, according
to experts.
Statista,
Statistics Portal, revealed that the online retail expenditures in UK grew till
35.3 billion of pounds to the
updates in 2013.
Centre for RetailResearch, instead,
published some percentages about online retails in 2013.
The
growth was 21.1% in Europe, but,
during this year, it was predicted to slow to 18.1%.
Specifically,
in United Kingdom the increase
recorded is 16.8%, whereas the forecast for the current year is 15.8%.
Advertising online & the young audience
By
typing Black Friday or Cyber Monday in Facebook
or Twitter research space, it is
easy to look at a screen full of advertisements for the lowest discount of the
best bargain.
The
general belief is that the young people
are the principal target of the online stores.
I-Tech
items, fashion clothing, and makeup products are the most advertised in the
social media by colourful images and big writings.
Nevertheless,
a general belief is not always true.
The
new generation spends a lot of time
in front of the screen and typing in the chat offered by the well-known
platforms.
But,
apart for specific items, they seem not to like the cold e-commerce.
Variety,
fitting-room, sizes are among the reasons why to shop in store is far better.
Sleepy
Monday morning, University of
Westminster.
Just
after all the fast and furious rush
for the best bargain in the weekend, I have asked to some students about their
expenditures during these days, and possible shopping during the Cyber Monday.
(sorry for the occasional movements: also the director was in a rush)
Comments
Post a Comment